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The Covid Collection continues with Believe Divergent, created by Ikey Ajavon. This brand was born as an idea to help expand the way that we view the world and to encourage everyone to look at the bigger picture. As someone who has always been into fashion, Ikey figured "what better way to spark a conversation than with thought-provoking clothing". Starting with simple but powerful t-shirts, Ikey hopes to grow Believe Divergent into a brand at the center of having those tough conversations. So far, Believe Divergent has been able to donate over $9000 to BLM organizations across the US and continues to donate at least 20% of their proceeds every quarter, with plans for elevated donation percentages at different times of the year. Learn more about Ikey and Believe Divergent here and

@IKIDirectory on Instagram! 

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