FOUNDER(S) & LEADERSHIP
Original Founder 1 name, & title at the company (ie; CEO, Creative Director, COO)
Original Founder 2 if applicable name, & title at the company (ie; CEO, Creative Director
Notable Leadership, & title at the company (ie; CEO, Creative Director
Story-telling of the given company's beginnings, original inspiration, overall mission. Focus on the founder's stories, noteworthy hardships, entrepreneurial journey. If there isn't much romance in the given company's (available online) story - this can also be a factual account.
Ex: B Corp Certified, Cruelty-Free Certified, Carbon Neutral Certification (may not apply)
Introduction of the given company's ethical practices. Focus on the company mission, values of the company, etc.
General buzz words: transparent production, ethical production, radical transparency, conscious consumerism, fair work environment standards, company DNA, employee programs, employee benefits, advocacy, calls to action (company use of voice to encourage their community or employees to donate or volunteer), donation-based practices (include taking a percent of revenue and making a donation to a non-profit or other cause)
Following the introduction is a more detailed breakdown of the ethical practices organized into four categories; Environmental, Social, Governance, and Concept