FOUNDER(S) & LEADERSHIP
Dava McClelland, Founder & Chief Executive Officer
Dedicated to championing private, ethical companies. We hope to ignite a community of like-minded individuals (consumers and business leaders) who value good business ethics. Our objective is to create a place where consumers can access reliable information and companies can showcase their ethical practices (in our opinion, this is their biggest selling point). We believe that radical transparency is a must for businesses of the future. We believe that consumers will increasingly demand the information needed to use their buying power with intention.
Together, we can fuel a marketplace that gives back.