BEAUTYCOUNTER
FOUNDING STORY
FOUNDER(S) & LEADERSHIP
Gregg Renfrew, Founder and CEO
In 2011 Gregg Renfrew was shocked to learn that the US only bans 30 ingredients from skincare products (compared to the EU which bans 1,400). “The American consumer is busy enough that they are looking for brands to outsource their trust to,” she says. She launched Beautycounter in 2013 as an online DTC retailer, later partnering with major brands like J. Crew and Target. Drawing from previous merchandising experience with executives like Martha Stewart and Susie Hilfiger, she created a line of clean, high-quality products that superseded lax FDA regulations with a simple less-is-more philosophy. Beautycounter (goes the extra mile) by fighting to change the laws that control what can be used in products and increase safer access to beauty products, ultimately transforming the industry as a whole.
ETHICAL PRACTICES
CERTIFICATIONS
Registered B Corp (?)
"Safety starts with The Never List™" says Beautycounter. Their 1,800 ingredient-long (and running)'s compiled list of questionable chemicals that the FDA refuses to regulate. They screen and assess every ingredient against their own, strict standards to ensure the absence of harmful chemicals, the list acts as an ever-evolving toolbox that allows Beautycounter holds itself to a higher standard.
HEADQUARTERS
1733 Ocean Avenue
Suite 400
Santa Monica, CA 90401
USA
RECENT NEWS
STORE LOCATIONS
Los Angeles
1410 Abbot Kinney Blvd, Venice, CA 90291
(310)-560-0896
Denver
1801 Blake Street Denver, CO 80202
(720) 990-7569
Nantucket
1 Old South Wharf, Nantucket, MA 02554
(774) 333-5171
New York City
51 Prince Street New York, NY 10012
(646) 692-3111