BEAUTYCOUNTER

FOUNDING STORY

FOUNDER(S) & LEADERSHIP

Gregg Renfrew, Founder and CEO

In 2011 Gregg Renfrew was shocked to learn that the US only bans 30 ingredients from skincare products (compared to the EU which bans 1,400). “The American consumer is busy enough that they are looking for brands to outsource their trust to,” she says. She launched Beautycounter in 2013 as an online DTC retailer, later partnering with major brands like J. Crew and Target. Drawing from previous merchandising experience with executives like Martha Stewart and Susie Hilfiger, she created a line of clean, high-quality products that superseded lax FDA regulations with a simple less-is-more philosophy. Beautycounter (goes the extra mile) by fighting to change the laws that control what can be used in products and increase safer access to beauty products, ultimately transforming the industry as a whole. 

ETHICAL PRACTICES

CERTIFICATIONS

Registered B Corp (?) 

"Safety starts with The Never List™" says Beautycounter. Their 1,800 ingredient-long (and running)'s compiled list of questionable chemicals that the FDA refuses to regulate. They screen and assess every ingredient against their own, strict standards to ensure the absence of harmful chemicals, the list acts as an ever-evolving toolbox that allows Beautycounter holds itself to a higher standard. 

HEADQUARTERS

1733 Ocean Avenue

Suite 400

Santa Monica, CA 90401

USA

RECENT NEWS

STORE LOCATIONS

Los Angeles
1410 Abbot Kinney Blvd, Venice, CA 90291
(310)-560-0896

 

Denver
1801 Blake Street Denver, CO 80202
(720) 990-7569

 

Nantucket 
1 Old South Wharf, Nantucket, MA 02554
(774) 333-5171

 

New York City 

51 Prince Street New York, NY 10012

(646) 692-3111